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The new Snam brand has been presented

new logo

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Snam has presented its new brand identifying the company and its subsidiaries. According to Italy’s legislative decree, implementing the EU’s Third Energy Package, the Independent Transmission Operator is required to adopt communications and brand policies aimed at avoiding any confusion with the corporate identity of the vertically integrated company. The brand strategy features a new logo which will also extend to all subsidiaries. The new brand, which revises the Forties historical logo, recovers the original traits and values of Snam, highlights its corporate identity and strategic view of the company’s future development and growth. The colours of the new brand also embody its history, as they reclaim blue, which is traditionally used to highlight the natural essence of gas, and grey, , and is used in order to represent the infrastructure and technology used for their realization.

 

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05 August 2016 - 16:36 CEST