Sentieri Stagionali awarded at the creative communication prize
The Sentieri Stagionali Platform, promoted by Snam and designed together with Doing to enhance the natural beauty of Italian parks, has won the second place in the Viral / Mobile marketing category at the NC Awards, the annual prize dedicated to creative communication.
Thanks also to the collaboration of Federparchi and Lifegate, the design thinking project led to the first application that guides people to discover nature by filtering the best routes based on the park and on the season. With an intuitive interface and the contribution of environmental and sustainability experts, involved since the design stage, Sentieri Stagionali answers to the needs of those who are fond of nature and of discovering the wealth of Italian parks.
A dedicated website that interacts with the application and a digital broadcasting campaign brought a great echo on the social network, where Sentieri Stagioanli made over 2,298,040 impressions, and was trending topic on Twitter during the launch at the 2016 Social Media Week in Milan.
Sentieri Stagionali allowed Snam to dynamically tell its experience in Italian parks, many of which are crossed by safe and invisible gas infrastructures that integrate with the surrounding environment and deliver clean.
24 May 2017 - 18:31 CEST