Snam highlighted by LinkedIn as a successful example of how to attract talent and build reputation
Professional network, LinkedIn, has highlighted the success Snam has had in leveraging the social network, in order to improve employer branding and talent acquisition, whilst strengthening the company's reputation and appeal.
The acknowledgement was made during the annual #DayIn event organized by LinkedIn. The event provides an opportunity to discover how the largest online professional network in the world can help companies develop their businesses by focusing on digital transformation, increasingly important for brand communication and positioning.
In the last fifteen months, Snam has quadrupled its number of followers on LinkedIn and significantly increased engagement, starting with its employees. Moreover, since the end of 2017, the company's presence on LinkedIn has been boosted by the launch of Marco Alverà’s profile, CEO of Snam. In only a few months, his profile has become a hub for learning more about Snam's activities and its role as a leader in energy transition.
Paola Boromei, EVP Human Resources & Organization at Snam, commented: "LinkedIn has proved to be a valuable tool to increase Snam's brand awareness and attractiveness towards professionals and young talent, our target audience. We based our employer branding strategy on a more accessible style of communication, representing the unique heritage of knowledge and skills of the company but also the profound cultural transformation we are experiencing, with a renewed focus on people. To do this, we have selected our most compelling business stories, with a view to making them a source of inspiration for the entire professional community. LinkedIn has a growing role in our hiring process, influencing more than half of our hiring decisions in the last few months.”
Salvatore Ricco, Head of Communications at Snam, commented: "We started with the goal to increase Snam's visibility on digital channels and reach a wider audience. Although we are not a traditional consumer-facing company, we want to communicate directly with a wide stakeholder audience. We are strongly committed to topics of general interest such as sustainable transport, renewable sources such as biomethane, energy efficiency and emissions reduction. We believe we can make an important contribution to increase awareness and change attitudes towards the topic of energy transition. We are therefore focusing our attention on LinkedIn because it allows us to deliver quality content to a large audience that is potentially interested in our story.”
11 July 2018 - 15:51 CEST