Our strategic repositioning revolves around one key message – “Energy to inspire the world”. It takes place after our 75th anniversary and at the time of an increasingly global market characterized by changes and innovations that are transforming energy and environmental scenarios.
The renewed logo remains intrinsically linked to Snam’s tradition and underlines the sustainable and environmental features of natural gas with the color green. The introduction of lower-case characters gives the brand a more friendly and dynamic tone.
Snam’s brand identity restyling highlights the company’s role in the energy transition and its ability to provide Italy and Europe with its expertise in building infrastructure which supplies natural gas to families, industries and transports, as well as making new services available to sector operators. Snam aims to be increasingly closer to people and communities, keeping up with a changing society which aspires to improve life conditions and lifestyles.
14 March 2018 - 01:33 CET