Snam and Natural Networks
THE NEW SNAM CORPORATE CAMPAIGN PRODUCED BY TBWA/ITALIA WILL BE ON AIR FROM
MONDAY FEBRUARY 24 WITH THE PARTICIPATION OF NATIONAL GEOGRAPHIC.
The new corporate campaign by Snam, the leading European company in the integrated management
and construction of gas infrastructures, is on air from Monday February 24, produced by TBWA\Italia
with one exceptional partner: National Geographic.
The campaigns' pay-off - "The network that respects the future" - sums up the care and attention that permeate all Snam activities when dealing with nature and communities, providing a very distinctive and clear representation of how it operates and its commitment to sustainable development.
Committed to supporting the constant improvement of interconnections between European gas networks, Snam manages a vast infrastructural system that it has developed during the course of over 70 years of activities which despite being very complex, have been effectively integrated with the environment and the landscape, respecting biodiversity and the specific nature of the ecosystems it has operated in.
And this is the premise on which the collaboration with National Geographic has been set up, and from whose archives the three leading characters/subjects of the campaign have been selected, as representative of Snam's specific character and identity: Paul Sutherland's photo of the Gorgonia Coral, in which organisms "network" by exchanging precious information as well as nutrient substances; the intricate structures of butterfly wings captured by Thomas Marent, an effective example of a detailed network that enables harmonious growth and the snapshot taken by Michael Poliza of a stretch of Venice's Lagoon, a meaningful example of cohabitation between natural and anthropic factors.
The pictures of the campaign come from the National Geographic Creative, the image archive of National Geographic Society’s rich 125-year history of storytelling. It is one of the most comprehensive collections available around the world, where artists can gather inspiration to create great ideas or tell stories from multiple angles.
05 August 2016 - 16:36 CEST