Dialogue with stakeholders
Maintaining a positive and constant long-term relationship with stakeholder helps to foster consensus, increase trust, improve decision-making processes and reduce conflicts
Snam believes in the participatory involvement of stakeholders.
Maintaining a positive and constant long-term relationship with suppliers helps to foster consensus, increase trust, improve decision-making processes and reduce conflicts. For this reason, the Group’s sustainability approach primarily aims to identify and involve all stakeholders with which the company interacts and, subsequently, to understand the interests and issues that are relevant to each of them.
This is why in an attempt to communicate proactively and engage in a continual dialogue with its stakeholders, Snam has developed over time (and continues to do so) a set of specific channels and tools for best managing these relations and always trying to create value.
Snam’s approach to stakeholder engagement, explained in the Stakeholder Engagement Policy, updated in 2021, aims to:
- identify the different categories of stakeholder with which the Company interacts by monitoring changes in the environment and how the business is developing;
- analyse and understand the profile of the stakeholders and the position of the Company in relation to them;
- study the interests and issues relevant to each category of stakeholder by periodically updating the materiality analysis;
- report on and periodically communicate to stakeholders the operating results relating to material issues of mutual interest by way of the Sustainability Report and any other reporting and communication tool developed by the Company.
Every corporate function contributes to the various stakeholder engagement activities, each according to their own prerogatives, their roles and responsibilities. The SNAM-SUST-ITL-01 procedure governs the responsibilities and the process of identifying and classifying stakeholders.
Discover more reading an abstract from the procedure (available in italian only).
In 2021, as part of the materiality analysis, Snam updated the mapping of stakeholders, taking into account the degree of influence and mutual dependence between company and stakeholder.
There were about 6,200 stakeholders (employees included) reached through specific questionnaires with a redemption of about 28%.
Snam considers communication to be a key driver for promoting employee participation and encouraging the sharing of values, principles, projects and initiatives. Besides internal communication is also strategically important since it is able to create and distribute value through an improvement in the company’s credibility and by increasing the sense of belonging felt by its people. In fact, Snam promotes many internal communication initiatives. A Pulse survey was carried out (erogated at the end of 2018 and disclosed to employees in 2019), with the aim of setting the next steps of the company's evolution thanks to the contribution of all the people who have so far made possible the successes achieved, collecting feedback and comments from all areas and levels of the company. Here can be found the results (available only in italian).
There has been a particular focus on the set of instruments used to communicate, with the launch of a coordinated change plan.
Easy, the Group's intranet, considered a 'digital workplace', provides information and serves as a tool to raise people's awareness. The portal has been renewed thanks to the "Agile" re-design project and, only one year after its birth, Easy has grown again, increasing the amount of content published by 14% and the number of views compared to 2020 by more than 24%. The on-boarding plan on the energy transition businesses enterprise tool involved the Renerwaste colleagues and the planning of further on-boarding for 2022.
Snam organises numerous initiatives each year to involve employees more closely. More than 50 were realised in 2021, the main ones listed below.
• TecHub Bologna event - The event meant to celebrate the birth of the first “District of the Future”, organised in presence and streamed by over 900 colleagues connected from different parts of Italy.
• Snaminnova - This programme aims to promote open innovation projects capable of exploiting both the company’s internal knowledge and experience and the best innovative start-ups on the market.
• Inclusion Week - A week of online events dedicated to diversity and inclusion designed by the Snam Inclusion Team in collaboration with external partners, to spread an increasingly inclusive culture.
• #80AnniDiValore - A campaign to celebrate Snam’s 80th anniversary under the spirit of the values that distinguish the company and its people.
• The 2021-2025 Strategic Plan and Vision to 2030 - An annual webinar is held presenting the Group’s strategy by the CEO.
• Christmas with Snam - A series of virtual appointments for all Group colleagues and their families, both live and in streaming on a dedicated platform, to celebrate the Christmas spirit together, even if from a distance.
• Best wishes online - The annual end-of-year event, completely virtual, was attended by the CEO and Chairman, including contributions from various colleagues representing the different Snam generations.
Snam has always paid particular attention to its relationship with its customers with a view to meeting their evolving needs according to changes in the gas market (all the more so now that the category has been expanded and diversified), including parties such as: industrial gas consumers, city network gas distributors, automotive users, thermoelectric power plants, regasification terminal operators, producers of gas from fields located in Italy, etc.
Both Snam Rete Gas and Stogit have adapted their IT applications and web interfaces to manage the specific elements of the new balancing regime. Both businesses have adopted an integrated approach aimed at involvement and debate with customers and the analysis of their demands.
The monitoring of the quality of services provided involves customers on an ongoing and ever-expanding basis.
In 2021, all the shippers and traders with which Snam worked during the year were involved, investigating their satisfaction with the transportation, storage and regasification activities,
the quality of the services offered, the customer engagement activities undertaken and the additional features and services introduced. The participation rate in the survey was 78% and the results suggested a good level of customer satisfaction, which stood at 8.6 on a scale of 0 to 10 and an average of 8.4 over the three-year period.
Four business workshops were held in 2021, of which one on the Ten-Year Plans and one on the assessment of sustainability issues, all of which were held digitally but interactively to provide participants with an experience as close as possible to an in-person event.
Snam’s shareholders consist of many different types of investors (CDP Networks, Bank of Italy, Treasury shares, Minozzi, Institutional Investors and Retail Investors), divided geographically as follows: 32.8% in Italy (strategic investors), 16.8% in Italy (retail investors), 2.9% in Italy (institutional investors), 12.3% in Continental Europe, 13% in the UK and Ireland, 15.6% in the USA and Canada, 2.6% for Company-Held shares and 4% in rest of the world.
Snam has continued to promote dialogue with shareholders and institutional investors through 7 roadshows held in virtual format.
A total of 351 investors were met in 2021 (of which 243 ESG), up 140% on the previous year.
Besides Snam has organised 17 sector conferences aimed at investors specialising in the utilities and infrastructure sector in order to create a meeting point and dialogue between them and Snam's top management.
The tools Snam uses to update its shareholders include:
- Snam Shareholders, an annual guide that provides a summary of relevant information for all current and potential Snam shareholders. The Guide is one of the tools implemented in 2010 to strengthen communication with private investors.
Over the years, Snam has established a constructive and collaborative working relationship with the Institutions and the Energy Network and Environmental Regulatory Authority (ARERA). The relationships established between Snam and State Administrations, the Regions and local Associations mainly focus on:
- satisfying requests for data and information regarding corporate activities
- facilitating the acceptance of decisions to locate facilities in local areas
- submitting applications for permits required for the construction of new infrastructure.
Snam collaborated in the development of the regulatory system by providing the Authority with numerous contributions and proposals. In particular, the activity concerned the revision of mechanisms for recognising energy costs, innovative uses of the transportation network and technologies for integrating renewable gases (such as biomethane and hydrogen), the reorganisation of the measurement activity for gas transportation, as well as incentive mechanisms for the efficient use of transportation infrastructure.
Snam believes it is essential to maintain a constant relationship with Institutions, state, regional and local administrations in order to discuss its positioning on decarbonisation, to satisfy requests for information on the company's activities, promote the acceptability of plants in the area and submit applications to obtain the necessary authorisations for the construction of new infrastructure.
Positioning itself in line with the European objectives related to decarbonisation and the energy transition and planning to become a "multi-commodity" company, Snam has actively taken part in the process of reviewing the European regulatory and legislative framework. The Company has made significant contributions to the various consultations of the European Commission and other Institutions, both directly, through the development of specific corporate assessments and positionings, and through the sector associations of which it is a member.
Besides Snam participates in public meetings and organises educational and informational visits to its operating sites for Public Administration officials with a view to demonstrating directly “in the field” exactly what these activities involve, as well as the true nature of their impact on the local area and the environmental and safety standards adopted in order to ensure their proper functioning.
In 2021, 43 meetings were held with mayors of municipalities affected by the group's activities and 3 meetings with local farmers' associations.
Snam works closely with other operators in the sector, especially to create an integrated European network and to continue the development of marketoriented services.
At European level, Snam actively participates in technical and research tables about the role of gas in the future energy mix and on how new renewable energy operators can support the energy transition process.
In this respect, Snam is a member of the following associations, among others:
• Gas for Climate - The European Hydrogen Backbone Initiative, a consortium involving 29 TSOs to define the pan-European network for the transport of hydrogen via pipeline in Europe.
• Oil and Gas Methane Partnership (OGMP) 2.0, organised by the United Nations Environment Programme (UNEP).
• CEO Action Group, joint statement for the European Green Deal by the World Economic Forum supporting the Green Deal as a growth strategy for Europe, in the post-Covid-19 recovery towards net-zero emissions, based on circularity, renewable energy and low-carbon industry.
• Alliance for Sustainability, an ecosystem project, in collaboration with growITup (Open Innovation platform created by Cariplo Factory in partnership with Microsoft Italy), aimed at promoting sustainable growth in Italy through digital.
• European Gas Research Group (GERG), a European research group developing research and innovation projects among European natural gas transporters.
• European Pipeline Research Group (EPRG), a research association on pipeline issues to which the main European gas transport and pipe manufacturing companies belong.
Business partners are the companies with which Snam collaborates for the implementation of projects by realizing partnerships, agreements and memorandums of understing. Examples of this type of stakeholders are Automotive, CNG Plant Builders / managers, LNG for automotive, Biomethane plant managers and Technological innovators in the gas sector.
The main agreements signed during the year concerned the creation of infrastructures, research and feasibility studies in the area of new businesses for the energy transition.
By working throughout Italy, Snam engages in open dialogue with the territory to consolidate its knowledge of and relationship with the communities in which it operates.
Snam also participates in numerous associations, mainly in the business sector.
From time to time, meetings with relevant institutional stakeholders are held to illustrate the company’s operational activities and programmes, including:
- Business at OECD, an international association representing more than seven million organisations worldwide, in which Snam participated as a member in the anti-corruption, integrity and transparency events.
- Transparency International Italia, an anti-corruption association that organises forums and events to raise awareness and fight corruption. In 2021, Snam participated in the Business Integrity Forum and the Annual Event 2021 through speeches and round tables.
- Partnering Against Corruption Initiative (PACI), an initiative focused on the fight against corruption promoted by the World Economic Forum, of which Snam is a member.
- Business Forum 20, as part of the work of the Integrity & Compliance Task Force, which brings together companies and organizations engaged in anti-corruption, compliance, integrity and transparency issues, with increasing attention to ESG issues. In 2021 Snam was an active member of this Task Force during the B20 Italian Presidency (as well as in 2020 under the Saudi Presidency).
- In 2021, in collaboration with the Snam Foundation, Snam continued work on numerous social initiatives, to which employees dedicated a total of 4,562 hours. Arbolia, Renovit, Rina Prime Green Solutions and Gabetti Lab have launched a forestation project in Taranto, associated with an energy requalification initiative in the area.
- Initiatives of involvement toward schools and communities by means of the project Young energy
- Implementation of information campaigns dedicated to the communities with the dedicated websites about Abruzzo, Puglia and Minerbio
|AN EXAMPLE: MINI WEBSITE SNAM FOR ABRUZZO|
Snam's mini website is dedicated to the company's projects in Abruzzo, with all the details on the objectives, the route, the safety and the environmental compatibility of the works.
The navigable area, accessible at Snam for Abruzzo (available only in italian), is proposed as a new tool for dialogue with the population, fully exposing the characteristics of the pipelines and the compressor station that will be built in the territory and providing data and context information on the natural gas sector and infrastructure already in operation in Italy.
As part of its business activities, Snam seeks to establish partnerships with many suitably qualified market players, looking for an operational approach that reflects specific values.
Suppliers are constantly involved and updated on Snam's strategies and operations through questionnaires and online workshops. In particular, 2021 saw climate change and ESG sensitivity as central themes.
|The supplier's portal|
Activated in 2013, the Portal is the most important way of implementing Snam’s procurement policy and of making an additional contribution in terms of transparent, traceable and complete information available to current and potential suppliers.
As of 31 December 2021, there were 3,365 registered suppliers with very active participation.
On a daily basis, Snam interacts with all of the online and offline media (newspapers, magazines, press agencies, radio, TV, websites and blogs) at local, national and international levels.
Communication with the media is considered to be a critical part of Snam’s relationship with the regions and with stakeholders in general. In its dialogue with the media, Snam aims to efficiently provide the information necessary to raise awareness and help others better understand the company’s activities, its history, its business environment, its distinctive strategic characteristics, and its programmes and achievements.
The result is a communication action that effectively expresses the company’s values by highlighting its commitment to sustainability, the industrial aspects of the business, and the initiatives through which the company contributes to the cultural and civil development of the Community and the territory.
Snam is committed to providing truthful, timely, transparent and accurate information to external parties. Snam is convinced that a good relationship with the media proactively fosters dialogue and interaction with its stakeholders and facilitates a greater awareness of the Company, its mission and its activities. Interaction is a constant, daily event that takes place through various channels: from the traditional media channels to the new social media as Twitter, YouTube, LinkedIn, Flickr, Instagram and Facebook. The Company intends to progressively implement the social media channel in order to increase the level of interaction with its stakeholders.
Snam adopted a communication style integrated between traditional and digital channels allowing a considerable increase in its exposure on the main Italian and international media outlets. Alongside this, Snam created a storytelling on the digital channels aimed at promoting the company, its people and the new businesses, strongly engaging with direct language. As a testament to this, the Company was confirmed, also in 2021, on the podium of the leading Italian companies in the field of digital communication of the Italian "Webranking" ranking, with a score of 91.6/100.
20 June 2022 - 16:18 CEST