Brand history

Snam, the ‘Società Nazionale Metanodotti’, is founded for the construction and operation of pipelines and the distribution and sale of gas.
The first company logo is a round stamp bearing the acronym SNAM (Società Nazionale Metanodotti), created in contemporary style.

Over a period of twenty years the lettering changes twice, with the adoption of a rectangular logo with bevelled and rounded corners and SNAM written in uppercase.

Snam enters the orbit of Eni and becomes a leader in energy development and supply of gas as an alternative source to oil in the 1970s and 1980s. The logo moulds to the brand identity, combining the company name, written in characteristic Standard Bold type customised by the insertion of a white central thread, to the six-legged dog by which Eni is known worldwide.

Snam logos accommodate the changes in identity of the Eni brand. The spacing is also arranged to achieve a proper balance between the letters. Two versions of the central thread of the character were developed - one thin and one wider – to prevent the central thread from becoming too attenuated or disappearing in small reproductions.

RETE GAS ITALIA

Following the Letta Decree on gas market liberalisation, Snam merges into Eni, which takes on the activities of supply and sale of natural gas. Transport and dispatching go, instead, to the new company named Rete Gas Italia, whose logo conforms to the standards adopted by all companies of the Eni group.

SNAM RETE GAS 2001

On the occasion of the IPO in October 2001, the company changes its name to Snam Rete Gas. The new brand combines the reputation and prestige of Snam, the leader in the conversion of Italy to methane, with the specific activities of a company focused on the transmission of natural gas.

SNAM RETE GAS 2009-2011

The Snam trademark adapts to the new Eni logo, a trademark in motion that keeps its strongest elements like the dog with six legs, the yellow square and threaded lettering, but introduces some innovative features. The dog comes out of the box, moving as if towards a new corporate reality. The typography is original in style, cut at the bottom and all lowercase to emphasise the close and equal relationship that Eni group companies want to establish with their stakeholders.

With Legislative Decree No 93 of 1 June 2011, which introduced the Third EU Energy Package into Italian law, the Company was required to redefine its corporate identity.

The result is the new Snam trademark, inspired by the historic 1940s version, emphasising the strategic role of the company in terms of its programmes for future development and growth, while maintaining that universe of values that has made it one of the leaders in Italian industrial development.

The colours chosen support this active recovery of historical memory, recalling the blue traditionally used to emphasise the essence of natural gas, and grey in its various shades including metal, to highlight the physical element of the infrastructure and technology used to produce it.

Related material:

• Youtube - Snam Logo Animation
• Watch the communication campaign "The network that respects the future"
• Download communication caimpaign 2012 "La rete di domani già oggi"

Snam has launched its brand identity restyling, renewing its logo and brand values to project the company towards future challenges, from the construction of infrastructure guaranteeing stable and safe energy supplies to the development of gas as a renewable source. Our strategic repositioning revolves around one key message – “energy to inspire the world”. It takes place after our 75th anniversary and at the time of an increasingly global market characterized by changes and innovations that are transforming energy and environmental scenarios.

Related material:

• Youtube - Snam launches a brand identity restyling